As a rapidly growing region, SouthEast Asia is a textbook example of how millennials are hardwired to seek the newest and best technology for adoption. Developing countries have a lot of catching up to do in terms of infrastructure. However, in countries such as Indonesia, Thailand, and the Philippines we see that the majority of young adults are extremely tech savvy, spending a significant amount of their time online. This always-connected generation has grown to become very intolerant to incompetence and inefficiency, always on the look out for new ways to improve and diversify their experiences.
As far as banking goes, this is a generation that demands more from its banking services than traditional banks have to offer. It is also a generation that is brave enough to pioneer a new wave of digital banking adoption, trusting its funds and goals to newer, and more sophisticated digital alternatives. Cryptocurrencies are perhaps the best possible example of sophistication, spearheading a future of financial independence in a decentralised manner.
Introducing the Crypto Millennial, a young and forward-looking individual that actively seeks the best possible medium for the management of his or her wealth, leapfrogging from traditional banking to crypto-based solutions without looking back, causing a spike in popularity of cryptocurrencies such as Bitcoin and Ether. These individuals are ready to ditch the outdated method of investing through financial advisors in exchange for roboadvisors, blockchain based real estate crowdfunding, peer-to-peer global lending, among hundreds of other financial services provided by emerging FinTech companies.
Change is the platform that brings it all together, and we are building it for the crypto millennials. Change is the financial institution of the future, that not only gives users access to managing and spending of cryptocurrencies with a premium card, but also opens doors to a marketplace populated by the most successful FinTech companies worldwide.